A custom typeface is one which is designed to perform a specific function, or represent the brand identity of an organisation. Font designer Wayne Thompson has over 25 years experience in designing bespoke lettering, typefaces and typography. A custom made font is a unique expression of your brand. It gives you the chance to create custom typography with a tone of voice that only you possess, which is a very powerful marketing tool and point of difference over your competitors. Our bespoke fonts are created with great care and in close collaboration with you, the client.
Customise Existing Fonts
Bespoke typefaces also allow you to customise the technical aspects of your font — such as alternate characters or language coverage — to the specific needs of you or your staff. For example, ABCSans was designed to be best-in-class for legibility and accessibility, so audiences would be able to read it easily across a wide variety of screens and devices. Custom fonts don’t have to be brand new. They can be extrapolated from your company’s logo, brand identity or wordmark, so that you can extend the brand equity of your corporate identity while also ensuring consistency and differentiation in your market sector.
Typography Development
Australian Type Foundry offers a range of licensing options from partial to full buyout, exclusive to non-exclusive. Every custom typography project is different, and we will discuss what best suits your needs. Our process is collaborative from start to finish. Beginning with a discussion of your project’s scope, we produce initial concepts for review with your feedback informing the direction of the remainder of production. As a client, you are kept in the loop throughout with regular betas for review. We’ve worked on projects across Australia in Melbourne, Perth, Brisbane, Adelaide and Sydney.
Why Australian Type Foundry?
Australian Type Foundry is the most experienced digital foundry in Australia, and the only Australian foundry with experience implementing big typography projects such as ABCSans. Font designer Wayne Thompson has an unparalleled track record of responding to complex briefs to achieve specific and targeted outcomes. Wayne is also a specialist in sans serif families.
Interested in Custom Font Design?
Based in Newcastle, our custom font design services are available Australia wide as well as internationally. Contact us today to discuss your typography requirements.