Raleigh Paper Promotional Booklet
The Book of Font was first conceived in 2006. As a joint promotional exercise, we approached Raleigh Paper with the idea of producing a typographic piece which stood out from the crowd.
Paper samples often look the same: high-end photography and minimal design, all trying to shout louder than the others. Our approach was different. We used typography – a discipline rarely allowed free-reign – as a design vehicle for gaining market traction. Raleigh liked the idea and the Book of Font was born.
Now in it’s third edition, the Book of Font also acts as a type catalog, but with a difference. Rather than the same boring display of alphabets, we chose instead to show the fonts in real-life usage, often in wild and highly expressive ways.
You can download a PDF copy of this booklet on our Download Catalog page.