Cadbury Favourites is one of Australia’s most enduring and recognised brands. Wayne was asked to turn the iconic lettering of the word ‘Favourites’ into a font, allowing customers to order packs customised with their own name. This challenging project required interpretation of many letterforms which, when originally handlettered, had been customised for specific shape combinations (such as the r-i ligature). The font was also delivered in colorfont format so that Cadbury’s trademark colours and drop shadow come right out of the keyboard as you type. Wayne is an Australian leader in this relatively new font technology, producing full color fonts for several recent clients. Contact us if you can see a role for colorfonts in your promotions.
- Custom type
- Typeface Design